Bono's Team Journal

At Bono, selecting the right nonprofit organizations (NPOs) for each cause is critical to maximizing impact. When users select a cause on Bono, they are presented with a list of three NPOs. Each of these organizations approaches the problem from a unique angle and typically varies in size, ensuring a comprehensive impact across the spectrum of the issue. Here’s an inside look at the sophisticated, dual-method approach Bono uses to curate this selection...

Every day, thousands of veterans return home to face a new battle—one for their mental health, dignity, and future. Transitioning from military to civilian life comes with significant challenges. Veterans often experience healthcare access issues, struggles with affordable housing, difficulty finding stable employment, and mental health challenges like PTSD, anxiety, and depression.

Mental health is a growing concern, with more than 22% of U.S. adults experiencing mental illness each year. That means all of us are either directly affected or know someone who is. The impact of mental illness is vast and deeply personal...

In recent years, discrimination, hate crimes, and political attacks against the LGBTQ+ community have been on the rise, with many young people facing harassment and bullying in school. In 2024, the statistics are particularly alarming...

Think about the meals you’ve enjoyed this past week. Did you have fresh vegetables, healthy proteins, and perhaps even some leftovers? If so, you’re among the 86% of American households with food security—those with reliable access to enough food for an active and healthy life. However, 14% of households in the U.S. still face food insecurity...

If you’re like us, you care deeply about animal welfare. Unfortunately, animals are suffering on a massive scale due to factory farming cruelty. In the United States alone, 9.8 billion animals are raised on factory farms each year, with over 1 billion enduring inhumane practices that lead to immense suffering. Here are some sobering facts about animal treatment in these settings...

When Bono was launched, we knew that choosing the causes we wanted to work with was going to be difficult. A lot of careful thought and process went into the decision. We will get more into that below...

In philanthropy, the power of small donations is often overshadowed by large grants. However, at Bono, where causes range from climate action to education and mental health, every microdonation has a profound impact. Consider the contribution of $5 towards mental health initiatives, which can provide essential materials for a therapy session, or the same amount helping plant multiple trees under Bono's environmental causes. These small sums accumulate to support expansive projects, from reforesting areas to providing learning materials for underprivileged children.

Ever feel like donating is more hassle than help? You're not alone. Traditional giving often leaves us wondering where our money went and if it even made a difference. Enter Bono—here to make donating as easy and transparent as your Netflix subscription.

Charitable giving is often impulsive, spurred by immediate requests from organizations that reach out to us first. This traditional approach can lead to a scattered and sometimes unfulfilling donation experience, where donors feel disconnected from the causes they support, struggle to track the impact of their contributions, and find it difficult to manage tax benefits due to fragmented records.

In today's digital world, content creators wield significant influence, shaping not just trends but also perspectives and actions on global issues. Embracing social action in content creation not only deepens engagement but also promotes a sense of community and shared responsibility among followers.